The 1 and Only Marketing Book You Need

The 1-Page Marketing Plan by Allan Dib

In a nutshell, Allan Dib is a marketing genius. He breaks down a monstrous, oftentimes intimidating subject into very simple, practical terms that any business owner can understand and apply. He presents the strategies and tactics you need to "get your ideal client to know you, like you and trust you enough to become a client."

His approach is honest, common sense and easily relatable for any small business owner who values a high return on investment for their time, energy and money (aka. someone who is tired of pouring valuable resources into the things that don't move the needle forward). Even as I'm scrolling the many dog-eared pages of my book copy (which I read in full years ago), I fear I am once again falling prey to the many traps and pitfalls he warns about in the book:
"Strategy without tactics leads to analysis by paralysis."
"Tactics without strategy leads to 'bright shiny object syndrome.'"

If you can relate to either phrase, The 1-Page Marketing Plan will be a GAME CHANGER for you and your business!

As an accompaniment to the book, Allan created a resource he calls the 1PMP Canvas. (download available here) In the book, he explains in detail each of the 9 sections of this simple 1 page planning tool. I've used this 1PMP Canvas in both of my businesses and can attest to it's value. After reading this book, I no longer felt compelled to do what everyone else in my industry was doing, because I should.

Empowered with knowledge, I confidently created a clear marketing strategy aligned with my Company Vision and outlined a list of the most effective tactics to act on with laser-like focus. Magically, I started getting one step closer to achieving my big picture goals. (added BONUS- I saved lots of money as a result!)

Looking for a few more good reads? Be sure to check out the RECOMMENDATIONS tab to see my list of favorite personal and professional growth books on my website!